This is an advertisement about a energy drink called Cheetah. Cheetah had a contest where people could make a commercial about the drink and upload it to youtube and this commercial came in 1st place!
The commercial starts off with a boy looking on his mid-term exam answers when his dad shows up and starts asking him if he is cheating, then the boy tells the dad i am drinking a "Cheetah" than the dad slaps him and walks away.




The techniques of persuasion i thought were:


Humor:I think they did use humor in this because the dad used the banana as a phone.


Family:The 2 people were related as son and father


Celebrity: The person that played the dad is "Jus Reign".






I think the technique that is the most dominant is humor because the way the that the boy fools his dad that he is not cheating on his exam.






They used humor to get people to laugh that's why the dad used a banana as a phone. They used family because they wanted to.They used celebrity because it was a home made video and the dad organized it all.


I really don't think that this helped the product that much but it was a good laugh but at the end they do talk about the product a little.